Uniun

LEBANNON
NEEDS UNITY
Lebanese restaurant
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Lebanon already has so many restaurants, so we needed to talk about something bigger than food.

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INSIGHT

Lebanon is a country of many cultures, beliefs and backgrounds.  What it needed was a place that celebrates what people share, not what sets them apart. We needed to show commonality, not difference.

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CONCEPT

We called it Uniun: an ambigram that reads the same from every perspective. The identity is built around Venn diagrams, visually showing how seemingly different things can overlap. Because no matter who or what you bring together, there’s always something in common.

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Food unites in a world that tries to divide.

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CREDITS

Client: Uniun

Agency: Kesselskramer

Brand Strategy: Ronald de Vreede

Creative Direction: Gijs van den Berg

Design: André de Jager and Ayesha Kaprey

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