netflix
CONNECTING A STORM TO
STRANGER THINGS ON TWITTER
STREAMING SERVICE
CONCEPT
We created a small viral tie-in to a storm happening in The Netherlands by linking it to Eleven’s powers, a character from Stranger Things that can make things fly with her mind, in this case a mini van.
RESULT
At that time, (almost) everyone was into the first season of Stranger Things and the bus scene was nothing short of a climax. The scene was shared, the copy instantly manifested itself (nice one @jordi) and post was created & posted within the hour on Twitter.
CREDITS
Client: Netflix Nederland
Agency: Boomerang Publicis
Creative Direction: Ronald de Vreede
Copy: Jordi van de Bovenkamp
