boomerang

PLAYFUL AT HEART, SOCIAL BY NATURE
SOCIAL AGENCY

How can a fast-growing social agency position itself as an all-round comms agency without loosing it’s edge and playfulness?

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INSIGHT

Boomerang wants to grow as a company, without growing up. Its childlike spirit isn’t something to lose; it’s something to nurture.

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STRATEGY

Position Boomerang as a new breed of agency: playful at heart and social by nature, not just social in output. Because at its core, Boomerang has never changed: flexible, playful, experimental and, honestly, sometimes bordering on complete chaos.

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CREATIVE

‘Play’ turned out to be the agency’s core mantra, visible in everything they create. We started playing with the word Boomerang itself, leading to the BOOM, BANG, OMG lockup.

‍

A discovery hiding in plain sight. The bar within the secondary and tertiary logos are all about un-censoring. It’s what we use to reveal things we like, rather than to censor or hide things that we don’t.

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CREDITS

Client: Boomerang Publicis

Agency: Boomerang Publicis

Strategy: Ronald de Vreede

Design: Ashleigh Brennan

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